Pepsi to buy SodaStream for $3.2bn in shift to health-conscious drinks

Israel 0 Comment 1

Pepsi said the transaction, which is expected to close by January 2019, is another step in bid to promote wellness

Pepsi will buy household drink-machine maker SodaStream for $3.2bn as it battles chief rival Coca-Cola for an edge in the health-conscious beverage market.

Founded in the UK in 1903, SodaStream was a coveted device in British kitchens in the 1970s and 80s, allowing customers to create fizzy drinks by adding flavoured syrups to carbonated water, but it faded in popularity as soft drinks became cheaper.

Related: PepsiCo chief executive Indra Nooyi to step down after 12 years in top job

Continue reading…
Source: israel
Link : Pepsi to buy SodaStream for .2bn in shift to health-conscious drinks

Author

Leave a comment

Search

Back to Top