House of Fraser to push luxury Chinese products in the UK

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Move by parent firm Sanpower is part of effort to support Beijing’s trillion-dollar trade initiative

House of Fraser will begin stocking “premium Chinese brands” in its department stores as part of an effort by its parent company to burnish the image of goods made in China and support Beijing’s trillion-dollar “Belt and Road” international trade plan.

Sanpower, which bought House of Fraser in a £480m deal in 2014, said it hoped to harness the reputation built by the department store chain over 169 years to help persuade UK shoppers to buy luxury Chinese goods.

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Source: china
Link : House of Fraser to push luxury Chinese products in the UK

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