Institute funded by Coke promotes exercise over diet to protect sales, academic says
The Coca-Cola Company has shaped China’s policies towards its growing obesity crisis, encouraging a focus on exercise rather than diet and thereby safeguarding its drinks sales, an academic investigation has alleged.
Susan Greenhalgh, a Harvard academic and China scholar, says Coca-Cola has exerted its influence since 1999 through a Chinese offshoot of an institute founded in the US by the then Coca-Cola vice-president Alex Malaspina with substantial company funding. The International Life Sciences Institute (ILSI) has been heavily criticised in the US and Europe for promoting exercise and downplaying the need for people to cut down on excessive sugary drinks.
Link : Coca-Cola influences China’s obesity policy, BMJ report says