Chinese arthouse film breaks box office records after viewers mistake it for romcom

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A Long Day’s Journey Into Night took $38m on its opening day, but some viewers complained that marketing suggested it was a seasonal romcom, rather than a challenging drama

When Bi Gan’s latest drama premiered at Cannes in May 2018, critics were quick to praise its challenging, languorous narrative about a man returning to his home town in search of a former flame, as well as the ambitious single-take, hour-long dream sequence, and a shorter section in 3D.

Early box office projections anticipated a modest increase on the takings for Gan’s previous film, Kaili Blues, about two depressed rural doctors. Yet A Long Day’s Journey Into Night took $38m in China on its opening night on 31 December, beating the likes of Venom.

Just saw the witch and hands down that was the worst movie I’ve ever seen… Idek what to say… Like how did that make the theaters?

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Source: china
Link : Chinese arthouse film breaks box office records after viewers mistake it for romcom

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