Australia should use Chinese online media to exert 'soft power', report says

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Businesses should use platforms like WeChat and Canberra should take practical steps to level playing field with Beijing, report says

In a week dominated by controversy over China’s soft power forays in Australian politics, a new report recommends the Australian government take practical steps to level the playing field, and exert some soft power of its own.

The report from Wanning Sun, professor of media and communication at the University of Technology, Sydney, suggests the Australian government “could take the opportunity to use Chinese online media to exert Australian soft power and explain its position on controversial matters such as the South China Sea dispute.”

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Link : Australia should use Chinese online media to exert ‘soft power’, report says

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